Nintendo Girls Club
Nintendo Girls Club is an official Nintendo marketing initiative and YouTube channel promoting Nintendo products for girls and women. It is spun-off from Nintendo UK (YouTube channel). The channel features many videos about Nintendo games with traditionally feminine elements, such as lifestyle (Animal Crossing series), animals (Pokémon series) as well as games aimed primarily for girls such as the Style Boutique series.
Reception is mixed. On the Nintendo Girls Club introduction video, the reception in terms of likes and dislikes is primarily negative with 520 likes and 1300 dislikes as of October 15, 2020. Other responses include critique regarding sexism.