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Nintendo New York

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(Redirected from Nintendo World Store)
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Nintendo New York
Predecessor N/A
Successor N/A
Founded 2001
Defunct N/A
Parent company / owner Nintendo
Divisions / Subsidiaries N/A

Nintendo New York (previously the Nintendo World Store and before that The Pokémon Center, also known as Nintendo NY) is Nintendo's official store in North America, located in Rockerfeller Center at 10 Rockerfeller Plaza in New York City. The store is a two floor, 10,000 square foot complex which sells Nintendo products such as games, hardware, accessories, and other assorted licensed merchandise, including exclusive merchandise.

The store has frequently held special events for Nintendo, such as screening broadcasts (most commonly Nintendo's E3 presentations), events for console and game launches, and other miscilaneous events.


The Nintendo World Store initially opened on November 16, 2001, as The Pokémon Center. The store featured exclusively Pokémon merchandise and games for sale, as well as kiosks for playing the games. The Pokémon Center ran until January of 2005, during which it was closed for renovations.

On May 14, 2005, four months later, the store re-opened, this time as the Nintendo World Store, a general Nintendo store.[1] The store featured Nintendo merchandise, a "Pokémon Center" wall, and kiosks for playing the latest Nintendo games and systems. The store also featured displays to showcase Nintendo's history. On November 1, 2010, the store was reopened after a second remodeling, to feature the Nintendo DSi console and expanding the museum area.[2]

On January 6, 2016, Nintendo announced that it would be closing the Nintendo World Store on January 19 once again for a one-month renovation.[3] The store reopened on February 19, 2016, this time branded as Nintendo NY. The new store features, in addition to an updated interior layout, new kiosks to play the latest Nintendo games and systems, and a brand new 15 foot display.

In June 2019, Nintendo opened their second ever retail store in Nintendo Tel Aviv-Jaffa, Israel.

External links[edit]


  1. Nintendo World Store Opening Party. Nintendo Spin (April 21, 2005). Retrieved February 23, 2016.
  2. Photos: New York’s Nintendo World Store Sports Slick Makeover. Wired (November 1, 2010). Retrieved February 23, 2016.
  3. Nintendo World Store in New York to close for 'massive makeover'. Destructoid (January 6, 2016). Retrieved February 23, 2016.

Nintendo logo.png

Internal divisions
Owned / Affiliated Seattle Mariners* • The Pokémon Company • Warpstar Inc.
* - Former / Defunct

8-4 • AlphaDream* • Ambrella • Argonaut Games* • Arika • Artoon* • Arzest • Bandai Namco • Capcom • Camelot • Cing* • Creatures Inc. • DeNA • DigitalScape • Eighting • Flagship* • Game Freak • Ganbarion • Genius Sonority • Good-Feel • Grezzo • HAL Laboratory • Hatena • Hudson Soft* • indieszero • iNiS • Intelligent Systems • Jamsworks • Jupiter • Koei Tecmo • Kuju • Left Field Productions* • Level-5 • Marigul Management* • Mistwalker • Monster Games • Noise • Paon • PlatinumGames • Q-Games • Radical Entertainment • Rare* • Red Entertainment • Sega (Atlus) • Sora Ltd. • skip • Softnica • Square Enix • St.GIGA* • Syn Sophia • TOSE • Treasure • Vanpool • Vitei
* - Former / Defunct

Managers, etc. Internal
  • NNSD: Yusuke Beppu
  • Monolith Soft: Hirohide Sugiura, Tetsuya Takahashi
  • 1-Up Studio: Gen Kadoi
  • ND Cube: Hidetoshi Endo
  • Retro: Michael Kelbaugh
  • NERD: Alexandre Delattre