Mario Co., Ltd.

Mario Co., Ltd was a jointly owned business between Nintendo and Dentsu (51% owned by Nintendo and 49% owned by Dentsu), founded by Hiroshi Ikeda (also the founder of Monegi, a joint-venture between Nintendo and Hudson Soft).

During the 1990s, Nintendo also worked with Dentsu for the Nintendo & Dentsu Game Seminar. Later the Dentsu name was dropped and it became the Nintendo Game Seminar.

Works

• Hello Kitty World (Famicom) (Japanese remake of Balloon Kid with Hello Kitty/Sanrio licensed branding). The back of the box art states Mario Co., Ltd. were responsible for production, ASCII Corporation and Sanrio for marketing, and Character Soft (a subsidiary of Sanrio) for publishing the game.
• Sanrio Carnival 2 (Famicom/Game Boy) (Successor to Sanrio Carnival)

References

1st & 2nd Party / Owned Internal divisions Nintendo EPD • EAD* • SPD* • SDD* Nintendo PTD • BDD • SDD* • IRD* • RED* • Nintendo Network Services R&D1* • R&D2* • R&D3* Subsidiaries Nintendo of America (Treehouse) • NST • NTD Nintendo of Europe • NERD Nintendo Australia Nintendo of Korea iQue Nintendo Leisure System Co., Ltd.* Nintendo Sales Co., Ltd. Nintendo Pictures Nintendo Systems Co., Ltd. 1-UP Studio • Marigul Management* • Mario Co., Ltd.* • Mario Club • Mobile21* • Monegi* • Monolith Soft • Nintendo Cube • Next Level Games • Project M* • Project Sora* • RandnetDD Co., Ltd.* • Retro Studios • Shiver Entertainment • SRD Owned / Affiliated Seattle Mariners* • The Pokémon Company • Warpstar Inc. * – Former / Defunct
3rd Parties / Partners 8-4 • Acquire • AlphaDream* • Ambrella* • Argonaut Games* • Arika • Artoon* • Arzest • AS Tokyo Studios • Bandai Namco • Capcom • CAProduction • Camelot • Cing* • Creatures Inc. • DeNA • DigiNin* • DigitalScape • Eighting • Flagship* • Fuse Games* • Game Freak • Ganbarion • Genius Sonority • Good-Feel • Grezzo • HAL Laboratory • Hatena • Hudson Soft* • Ikegami Tsushinki • indieszero • iNiS • Intelligent Systems • Jamsworks • Jupiter • Koei Tecmo • Kuju • Left Field Productions* • Level-5 • Mistwalker • Monster Games • Noise • Paon DP • PlatinumGames • Q-Games • Racjin • Rare • Red Entertainment • Sega (Atlus) • Sora Ltd. • skip Ltd.* • Softnica* • Spike Chunsoft • Square Enix • St.GIGA* • SUZAK* • syn Sophia • Tantalus Media • TOSE • Treasure • Vanpool* • Vitei * – Defunct
Key employees Presidents Founder: Fusajiro Yamauchi Successors: Sekiryo Kaneda • Hiroshi Yamauchi • Satoru Iwata • Tatsumi Kimishima • Shuntaro Furukawa NOA: Minoru Arakawa • Tatsumi Kimishima • Reggie Fils-Aimé • Doug Bowser NOE: Satoru Shibata • Koji Miyake Managers, etc. Internal Creative Fellow: Shigeru Miyamoto Technology Fellow: Genyo Takeda EPD: Shinya Takahashi PTD: Ko Shiota NST: Shigeki Yamashiro Subsidiaries NNSD: Yusuke Beppu Monolith Soft: Hirohide Sugiura, Tetsuya Takahashi 1-Up Studio: Gen Kadoi ND Cube: Hidetoshi Endo Retro: Michael Kelbaugh NERD: Alexandre Delattre

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